• What’s new and exciting with your business?
  • What do you say when people ask what you do?
  • Who is your ideal customer/client?
  • What is the primary result they get from buying what you sell/working with you?
  • How are you different from and better than your competition?
  • What is the biggest problem your industry is facing?
  • What were the key factors and influences that have contributed to your success?
  • What were some of the major challenges you faced and how did you overcome them?
  • What are the roadblocks and challenges you’re still working on?
  • What are you most proud of in your business career so far?
  • Without mentioning any names, what would you say are some of the things that your competitors are doing wrong or what are they missing?
  • If time, money and resources were not an issue, where would you like to take your business next?
  • So based on what you told me, it looks like the next step is to schedule a Business Transformation Road Map call.